Impact of chatbot as a demand generation tool:
- AI chatbots help increase lead volume; 83% of respondents said that chatbots increased lead generation volume by at least 5%
- Chatbots significantly influenced the middle of the marketing funnel; 43% of respondents found it most effective for things like webinar sign-ups and newsletter subscriptions
- Chatbots increased lead conversion rate; 56% of respondents said chatbots increased conversion rate by at least 10%
- Understand your audience better; 57% of marketers are using chatbots to keep up with customer behaviour while keeping budgets under control
If you are facing difficulty with lead conversion, PBrain is here to help!
![Chat on phone](/assets/gen/nlp-chatbot.b603011c_Z1iY4LB.webp)
By Karthik Kashyap on Spiceworks
99% of B2B Marketers Say AI Chatbots Increase Their Lead Conversion Rates
Companies today employ various technologies and strategies to elevate customer support and experience. One such technology is AI-powered chatbots. To understand how these chatbots are impacting demand generation, how marketers are leveraging the technology, and what kind of results marketers are achieving using chatbots, Botco.ai conducted a study.
In today’s fast-changing digital landscape, forward-thinking companies have employed various technologies, tools, processes, and solutions to enhance their marketing strategies, elevate their sales funnel, and enhance their customer support and experience. One such solution is a conversational automation agent, often referred to as a chatbot. These chatbots are being used as a crucial…