Effective Strategies for B2B Sales and Marketing

by Jeow Li Huan

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Leslie Venetz shared the dos and don’ts in B2B sales & marketing:

  1. Understand your target audience
  2. Provide value
  3. Personalize your approach
  4. Build relationships
  5. Use data to inform your decisions

✘ Don’t oversell

✘ Don’t ignore your competition

✘ Don’t neglect customer success

✘ Don’t take a single channel approach

✘ Don’t be overly aggressive

These steps are not linear but builds on and reinforces each other. Especially at step 5, use data to inform your decisions, the decision feeds back into understanding your target audience better, thereby providing better value, better personalization, better relationships and better decisions.

How are you capturing data in your sales & marketing process? Share your thoughts! Let’s learn and grow with each other

B2B marketing

By Leslie Venetz

5 DOs & 5 DON’Ts that everybody in B2B Sales & Marketing needs to know.


  1. Understand your target audience.

Before you begin marketing and selling to other businesses, make sure you have a thorough understanding of who your ideal customers are.

This includes their pain points, buying behaviors…

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