Adapting Lead Generation for Millennials: Beyond Telemarketing

by Jeow Li Huan

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Did you know that a recent survey of UK office workers found that 76% of millennials and 40% of baby boomers have anxious thoughts when the phone rings? If your lead generation strategy relies solely on telemarketing, it is likely that it will become less effective as more millennials enter the workforce.

To adapt to the changing preferences of these millennials, it is crucial to provide non-verbal and non-immediate ways to reach out to your potential customers. Consider incorporating email, chatbots and website landing pages into your marketing mix, as these channels allow millennials to think about the wording of their responses before engaging with your company.

Which marketing channels have you found to be the most effective? We would love to hear about your experiences in the comments below!

Phone anxiety

By Face for Business

Phone Anxiety Affects Over Half of UK Office Workers

Face for Business, one of the UK’s leading telephone answering services has uncovered staggering statistics on the degree of call anxiety exhibited by UK office workers.

Fear of making or taking calls, also known as ‘Telephobia’, is a real thing that’s not just limited to fear of calling a loved one or ordering a pizza. Jill Isenstadt, interviewed by the BBC, is the vice president of coaching for Joyable and stated they have clients who are “held back in their careers” due to the thought of interacting with others over the phone – “For a lot of people, getting on the phone is a particularly complex interaction. You have to think of things on the fly and you have to respond to what someone is saying to you.”

Talking on the phone is a rather unique form of communication. It’s daunting because…

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