Prioritize Customer Service for Long Term Brand Equity

by Jeow Li Huan

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“Companies that are able to supply this reassurance [of updates that will put their minds at ease] quickly and reliably will build brand equity for “decades” to come.”

With today’s supply chain disruption, how are you communicating the wait time to your customers? ⏱

Customer support staff

By Anand Janefalkar on Forbes

Customer Service Is Important Now More Than Ever

By now, companies all across the world are feeling the effects of the COVID-19 pandemic. The economic ripple effect of the crisis, which has caused millions of layoffs in the United States alone, has left business owners and the general public anxious about if, and when, they might experience some relief.

The angst is reflected in the number of customer service complaints that have been filed in the past several weeks. Customer service complaints have increased.…

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