Tony Kavadas summarised the 5 ways tech shapes CX in “Ultimate customer experience guide in 2023”
The article also highlights that “it’s essential to ensure that any tech solution aligns with the overall customer journey and doesn’t create frustration for the customer.”
What are your criteria in selecting a technology that aligns with customer journey? Share your thoughts!
By Tony Kavadas
“There’s no risk to investing in customer experience, because for as long as you operate a business, the strength of CX will always be fuel for success.”
As stated by SAP’s Marcia Savage, there will always be a strong ROI when it comes to CX, and you’d be remiss if technology wasn’t one of your investments.
Savage notes 5 ways tech is revolutionizing CX:
- Artificial intelligence (AI) and machine learning (ML): Personalizes customer interactions, anticipates customer needs, and provides more efficient…