Do you know that you can use chatbots to understand your customers better? One of the key benefits of using chatbots is that they can provide insights into customer preferences and behaviour. By tracking the quick replies that customers select and the searches they perform, you can gather valuable information about what they are interested in and what they are looking for.
In addition to passive data collection, you can also use chatbots to proactively gather feedback from customers through surveys. By creating a survey chatbot, you can ask customers specific questions and get answers round the clock, which can help to inform your marketing and product development strategies.
In terms of understanding customers, there are many other methods that you can use. For example, you can conduct interviews, surveys or focus groups, or track website and social media engagement. Chatbots compliment these methods.
How are you understanding your customers? Share your thoughts 👇!