Unveiling Visitor Behaviour Patterns with Time of Day Analytics

by Jeow Li Huan

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Analytics report showing time of day of sessions

We are thrilled to announce an exciting addition to our monthly analytics report: Time of Day Analytics. By understanding the time of day that visitors engages with your chatbot, you can optimize your campaigns, fine-tune your messaging, and take your e-commerce business to new heights. Here are some ways you can use the information to empower your decision-making.

  1. Optimize Campaigns and Content: Knowing the peak times of visitor traffic can help you optimize your advertising and content publishing schedule. You can strategically time the release of new advertisement, blog posts, articles or other types of content to ensure maximum engagement and conversion from your audience.

  2. Insights into User Behaviour: Time of day data can reveal patterns in user behaviour on your chatbot. For example, you may observe that visitors tend to browse during lunch breaks or make purchases in the evenings. This insight can help you understand your audience’s preferences and adapt your messaging and promotions accordingly.

  3. Operational Planning: Knowing the times of visitor traffic helps you adjust your operations and support services, ensuring timely resolution to their queries when escalated to a human operator, and accommodating their needs effectively.

By leveraging the information about the time of day that visitors engages with your chatbot, you can uncover valuable insights and opportunities to enhance various aspects of your business, thus growing your ROI.

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